The Japanese Day of FIVE ROSES, just concluded, rising the list of towns, in the world, which – in occasion of the 70′ anniversary from first bottling – saw us protagonists of events in many towns in the world, like NY, HK, Shanghai, Berlin, Dublin, London, Bruxelles … just to mention some of them, for the celebration of this enchanting rosè.
They are celebration events, but also a way to take the tradition ahead, since 1943, when this bright rosè was bottled the first time, thanks to the intuition of a farsighted family, that back when no one would have imagined, had seen the great potential of NEGROAMARO, setting its future success and making it famous, all over the world.
Adriano Sicuro from Export Office says: ”The attitude of Japanese consumers in respect to rosè wine, is constantly evolving: curiosity, knowledge, status symbol and life style take them to approach all New around. Sharing the FIVE ROSES in its declinations, with all those passionate people has been an extremely interesting experience”