from 1943

The first italian rosé wine

It is the first rosé wine bottled and sold in Italy. It was 1943.

In its name the echo of a quarter in Salice Salentino’s fief, Five Roses, but also the tradition, nearly legend, connected to the fact that every Leone de Castris got five children for many generations.Nearly over the end of the Second World War, general Charles Poletti, responsible for allies’ procurements, asked for a huge provision of rosé wine. An Italian wine, but with an American name. This is how Five Roses was born.

In 1993 was born the ”Five Roses Anniversary’ which is different from traditional Five Roses, both in taste and in market positioning, with its Eighty percent of Negroamaro (against 90% that usually marks the traditional version) and Twenty percent of Malvasia (instead of 10). An extremely special product, born to celebrate the 50° year from the birth of Five Roses.

“Five Roses of Negroamaro”, a novel to drink telling the story of Leone de Castris’ "Five Roses". The book tells the story of Leone de Castris memorable label, the well known "Five Roses".

A fascinating story in which a businessman with an exceptional temperament, the lawyer Don Piero, the now director’s grandfather, managed to take the best of the innumerable and tragic difficulties of producing good quality wine during some of the worst pages of Italian history, 8th September Armistice. In a taken Apulia, at the end of ’43, among bombings, omnipotent generals and the Exchange closed, the protagonist was able to produce an excellent and innovative wine for a new generation of consumers, creating the bases for after war export improvements. The story, getting till today through three generations, proceeds like a novel to be tasted and drunk that keeps the reader’s attention alive while telling of vineyards and wines.

The ‘Five Roses Club1943 ‘ wine bar is open since the 28th of June 2014 and it is situated on front of the Winery in Salice Salentino. With his simple and elegant design, this cosy place is born to add a value to the Company, proposign a location that combine past and present where the wine lovers can taste the wines and other high quality products from Apulia.

The project is born to tell about the rosé wine trough his lovers and to exchange opinions and passion between all fans of ‘Five Roses’ family.