from 1943

The first italian rosΓ© wine

It is the first rosΓ© wine bottled and sold in Italy. It was 1943.

In its name the echo of a quarter in Salice Salentino’s fief, Five Roses, but also the tradition, nearly legend, connected to the fact that every Leone de Castris got five children for many generations.Nearly over the end of the Second World War, general Charles Poletti, responsible for allies’ procurements, asked for a huge provision of rosΓ© wine. An Italian wine, but with an American name. This is how Five Roses was born.

In 1993 was born the ”Five Roses Anniversary’ which is different from traditional Five Roses, both in taste and in market positioning, with its Eighty percent of Negroamaro (against 90% that usually marks the traditional version) and Twenty percent of Malvasia (instead of 10). An extremely special product, born to celebrate the 50Β° year from the birth of Five Roses.

β€œFive Roses of Negroamaro”, a novel to drink telling the story of Leone de Castris’ "Five Roses". The book tells the story of Leone de Castris memorable label, the well known "Five Roses".

A fascinating story in which a businessman with an exceptional temperament, the lawyer Don Piero, the now director’s grandfather, managed to take the best of the innumerable and tragic difficulties of producing good quality wine during some of the worst pages of Italian history, 8th September Armistice. In a taken Apulia, at the end of ’43, among bombings, omnipotent generals and the Exchange closed, the protagonist was able to produce an excellent and innovative wine for a new generation of consumers, creating the bases for after war export improvements. The story, getting till today through three generations, proceeds like a novel to be tasted and drunk that keeps the reader’s attention alive while telling of vineyards and wines.

The β€˜Five Roses Club1943 β€˜ wine bar is open since the 28th of June 2014 and it is situated on front of the Winery in Salice Salentino. With his simple and elegant design, this cosy place is born to add a value to the Company, proposign a location that combine past and present where the wine lovers can taste the wines and other high quality products from Apulia.

The project is born to tell about the rosΓ© wine trough his lovers and to exchange opinions and passion between all fans of β€˜Five Roses’ family.
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Fresco, morbido e piacevolmente persistente: il Five Roses avvolge con il suo equilibrio sensoriale tra il colore rosa fiore di pesco e i suoi profumi fruttati 🍷

#leonedecastris1665 #FiveRoses #PrimaveraEnologica

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Mar 22

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Fresco, morbido e piacevolmente persistente: il Five Roses avvolge con il suo equilibrio sensoriale tra il colore rosa fiore di pesco e i suoi profumi fruttati 🍷 #leonedecastris1665 #FiveRoses #PrimaveraEnologica

Il Five Roses Anniversario si veste di una rinnovata eleganza. La sua allure glamour si esprime in ogni sorso rendendolo un passo sulla passerella della raffinatezza!

#leonedecastris1665 #FiveRosesAnniversario #nuovaetichetta #imbottigliamento #pugliawine #anniversario #fiveroses #leonedecastris #eleganzadabere

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Mar 15

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Il Five Roses Anniversario si veste di una rinnovata eleganza. La sua allure glamour si esprime in ogni sorso rendendolo un passo sulla passerella della raffinatezza! #leonedecastris1665 #FiveRosesAnniversario #nuovaetichetta #imbottigliamento #pugliawine #anniversario #fiveroses #leonedecastris #eleganzadabere

Quest`anno in spiaggia il giallo Γ¨ un trend-setter, degusta il 𝐹𝑖𝑣𝑒 π‘…π‘œπ‘ π‘’π‘  vista mare!β˜€οΈπŸŒŠπŸ·
BEVIROSA, scegli il giallo!πŸ·πŸ’›

#leonedecastri1665 #fiveroses #rosato #wineandsummer #summertime #rosatipugliesi #winelovers #summermood #winewinewine #instawine #leonedecastris #pugliawine #salento

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Aug 22

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Quest'anno in spiaggia il giallo Γ¨ un trend-setter, degusta il 𝐹𝑖𝑣𝑒 π‘…π‘œπ‘ π‘’π‘  vista mare!β˜€οΈπŸŒŠπŸ· BEVIROSA, scegli il giallo!πŸ·πŸ’› #leonedecastri1665 #fiveroses #rosato #wineandsummer #summertime #rosatipugliesi #winelovers #summermood #winewinewine #instawine #leonedecastris #pugliawine #salento

Buon Ferragosto✨! Noi in spiaggia sappiamo come festeggiare… e tu?πŸ–οΈπŸ·
BEVIROSA, scegli il giallo!πŸ·πŸ’›
By Leone de Castris

#fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #estateingiallo #ferragosto #ferragosto2023 #summermood #summertime #summervibes #winemoments #vinirosati #vinipugliesi #leonedecastris

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Aug 15

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Buon Ferragosto✨! Noi in spiaggia sappiamo come festeggiare… e tu?πŸ–οΈπŸ· BEVIROSA, scegli il giallo!πŸ·πŸ’› By Leone de Castris #fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #estateingiallo #ferragosto #ferragosto2023 #summermood #summertime #summervibes #winemoments #vinirosati #vinipugliesi #leonedecastris

Abbina il tuo spirito vacanziero ai colori piΓΉ iconici dell’estate: il blu terso del cielo πŸͺŸ e del mare🌊 e l`inconfondibile giallo del mood @five_roses_wine πŸ·πŸ’›
BEVIROSA, scegli il giallo!πŸ·πŸ’›
By Leone de Castris

#fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #estateingiallo #summertime #summermood #winetime #winelovers #brandidentity #instawine #leonedecastris

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Aug 11

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Abbina il tuo spirito vacanziero ai colori piΓΉ iconici dell’estate: il blu terso del cielo πŸͺŸ e del mare🌊 e l'inconfondibile giallo del mood @five_roses_wine πŸ·πŸ’› BEVIROSA, scegli il giallo!πŸ·πŸ’› By Leone de Castris #fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #estateingiallo #summertime #summermood #winetime #winelovers #brandidentity #instawine #leonedecastris

Porta in vacanza con te lo stile e il gusto inconfondibile del π‘­π’Šπ’—π’† 𝑹𝒐𝒔𝒆𝒔 ovunque tu vada!πŸ·πŸ›„
BEVIROSA, scegli il giallo! πŸ·πŸ’›
By Leone de Castris

#fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #estateingiallo #winetime #winemoments #summermood #summervibes #instawine #leonedecastris

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Aug 10

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Porta in vacanza con te lo stile e il gusto inconfondibile del π‘­π’Šπ’—π’† 𝑹𝒐𝒔𝒆𝒔 ovunque tu vada!πŸ·πŸ›„ BEVIROSA, scegli il giallo! πŸ·πŸ’› By Leone de Castris #fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #estateingiallo #winetime #winemoments #summermood #summervibes #instawine #leonedecastris

π‘†π‘π‘’π‘π‘–π‘Žπ‘™ π‘™π‘œπ‘”π‘œ, 𝑛𝑒𝑀 π‘¦π‘’π‘™π‘™π‘œπ‘€, π‘–π‘π‘œπ‘›π‘–π‘ π‘Ÿπ‘œπ‘ π‘’Μ€: π‘­π’Šπ’—π’† π‘Ήπ’π’”π’†π’”πŸ·
BEVIROSA, scegli il giallo!πŸ·πŸ’›
By @leonedecastris1665

#fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #leonedecastrisfiveroses #iconicrosΓ© #vinipugliesi #vinirosati #italianwine #winelovers #winetasting #winewinewine

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Jul 13

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π‘†π‘π‘’π‘π‘–π‘Žπ‘™ π‘™π‘œπ‘”π‘œ, 𝑛𝑒𝑀 π‘¦π‘’π‘™π‘™π‘œπ‘€, π‘–π‘π‘œπ‘›π‘–π‘ π‘Ÿπ‘œπ‘ π‘’Μ€: π‘­π’Šπ’—π’† π‘Ήπ’π’”π’†π’”πŸ· BEVIROSA, scegli il giallo!πŸ·πŸ’› By @leonedecastris1665 #fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #leonedecastrisfiveroses #iconicrosΓ© #vinipugliesi #vinirosati #italianwine #winelovers #winetasting #winewinewine

π‘†π‘π‘’π‘π‘–π‘Žπ‘™ π‘™π‘œπ‘”π‘œ, 𝑛𝑒𝑀 π‘¦π‘’π‘™π‘™π‘œπ‘€, π‘–π‘π‘œπ‘›π‘–π‘ π‘Ÿπ‘œπ‘ π‘’Μ€: π‘­π’Šπ’—π’† π‘Ήπ’π’”π’†π’”πŸ·
BEVIROSA, scegli il giallo!πŸ·πŸ’›
By @leonedecastris1665

#fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #leonedecastrisfiveroses #iconicrosΓ© #vinipugliesi #vinirosati #italianwine #winelovers #winetasting #winewinewine

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Jul 13

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π‘†π‘π‘’π‘π‘–π‘Žπ‘™ π‘™π‘œπ‘”π‘œ, 𝑛𝑒𝑀 π‘¦π‘’π‘™π‘™π‘œπ‘€, π‘–π‘π‘œπ‘›π‘–π‘ π‘Ÿπ‘œπ‘ π‘’Μ€: π‘­π’Šπ’—π’† π‘Ήπ’π’”π’†π’”πŸ· BEVIROSA, scegli il giallo!πŸ·πŸ’› By @leonedecastris1665 #fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #leonedecastrisfiveroses #iconicrosΓ© #vinipugliesi #vinirosati #italianwine #winelovers #winetasting #winewinewine

π‘†π‘π‘’π‘π‘–π‘Žπ‘™ π‘™π‘œπ‘”π‘œ, 𝑛𝑒𝑀 π‘¦π‘’π‘™π‘™π‘œπ‘€, π‘–π‘π‘œπ‘›π‘–π‘ π‘Ÿπ‘œπ‘ π‘’Μ€: π‘­π’Šπ’—π’† π‘Ήπ’π’”π’†π’”πŸ·
BEVIROSA, scegli il giallo!πŸ·πŸ’›
By @leonedecastris1665

#fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #leonedecastrisfiveroses #iconicrosΓ© #vinipugliesi #vinirosati #italianwine #winelovers #winetasting #winewinewine

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Jul 13

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π‘†π‘π‘’π‘π‘–π‘Žπ‘™ π‘™π‘œπ‘”π‘œ, 𝑛𝑒𝑀 π‘¦π‘’π‘™π‘™π‘œπ‘€, π‘–π‘π‘œπ‘›π‘–π‘ π‘Ÿπ‘œπ‘ π‘’Μ€: π‘­π’Šπ’—π’† π‘Ήπ’π’”π’†π’”πŸ· BEVIROSA, scegli il giallo!πŸ·πŸ’› By @leonedecastris1665 #fiveroses #leonedecastris1665 #bevirosa #scegliilgiallo #leonedecastrisfiveroses #iconicrosΓ© #vinipugliesi #vinirosati #italianwine #winelovers #winetasting #winewinewine

Fresco, tutto da gustare e…bellissimo: il 𝐹𝑖𝑣𝑒 π‘…π‘œπ‘ π‘’π‘ , il primo rosato imbottigliato d’Italia, Γ¨ in Tv con uno spot a diffusione nazionale πŸ“Ί

πΈπ‘›π‘‘π‘Ÿπ‘Ž 𝑛𝑒𝑙 π‘›π‘’π‘œπ‘£π‘œ π‘šπ‘œπ‘›π‘‘π‘œ "𝐹𝑖𝑣𝑒 π‘…π‘œπ‘ π‘’π‘ ", 𝑒𝑛 π‘šπ‘œπ‘›π‘‘π‘œ π‘‘π‘–π‘›π‘‘π‘œ 𝑑𝑖 π‘”π‘–π‘Žπ‘™π‘™π‘œ: il colore della positivitΓ , dell`energia e dell`ottimismo, nonchΓ© il colore storico dell’etichetta del Five Roses sin dal 1943, anno del primo imbottigliamento.

π‘­π’‚π’•π’•π’Š 𝒕𝒓𝒂𝒔𝒑𝒐𝒓𝒕𝒂𝒓𝒆 𝒅𝒂𝒍 π’„π’‚π’“π’Šπ’”π’Žπ’‚π’•π’Šπ’„π’ π’‡π’‚π’”π’„π’Šπ’π’ 𝒆 𝒅𝒂𝒍𝒍𝒂 𝒇𝒓𝒆𝒔𝒄𝒉𝒆𝒛𝒛𝒂 𝒅𝒆𝒍 π‘­π’Šπ’—π’† 𝑹𝒐𝒔𝒆𝒔 πŸ·πŸ’›

BEVIROSA, scegli il giallo! πŸ·πŸ’›
By @leonedecastris1665
β’»β“„β“β“β“„β“Œ β“Šβ“ˆ
πŸ…¦πŸ…πŸ…£πŸ…’πŸ…— πŸ…€πŸ…’ πŸ…žπŸ… πŸ…£πŸ…₯

#fiveroses #leonedecastris #spotintv #primorosatoditalia #pugliawine #salento #wine

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May 29

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Fresco, tutto da gustare e…bellissimo: il 𝐹𝑖𝑣𝑒 π‘…π‘œπ‘ π‘’π‘ , il primo rosato imbottigliato d’Italia, Γ¨ in Tv con uno spot a diffusione nazionale πŸ“Ί πΈπ‘›π‘‘π‘Ÿπ‘Ž 𝑛𝑒𝑙 π‘›π‘’π‘œπ‘£π‘œ π‘šπ‘œπ‘›π‘‘π‘œ "𝐹𝑖𝑣𝑒 π‘…π‘œπ‘ π‘’π‘ ", 𝑒𝑛 π‘šπ‘œπ‘›π‘‘π‘œ π‘‘π‘–π‘›π‘‘π‘œ 𝑑𝑖 π‘”π‘–π‘Žπ‘™π‘™π‘œ: il colore della positivitΓ , dell'energia e dell'ottimismo, nonchΓ© il colore storico dell’etichetta del Five Roses sin dal 1943, anno del primo imbottigliamento. π‘­π’‚π’•π’•π’Š 𝒕𝒓𝒂𝒔𝒑𝒐𝒓𝒕𝒂𝒓𝒆 𝒅𝒂𝒍 π’„π’‚π’“π’Šπ’”π’Žπ’‚π’•π’Šπ’„π’ π’‡π’‚π’”π’„π’Šπ’π’ 𝒆 𝒅𝒂𝒍𝒍𝒂 𝒇𝒓𝒆𝒔𝒄𝒉𝒆𝒛𝒛𝒂 𝒅𝒆𝒍 π‘­π’Šπ’—π’† 𝑹𝒐𝒔𝒆𝒔 πŸ·πŸ’› BEVIROSA, scegli il giallo! πŸ·πŸ’› By @leonedecastris1665 β’»β“„β“β“β“„β“Œ β“Šβ“ˆ πŸ…¦πŸ…πŸ…£πŸ…’πŸ…— πŸ…€πŸ…’ πŸ…žπŸ… πŸ…£πŸ…₯ #fiveroses #leonedecastris #spotintv #primorosatoditalia #pugliawine #salento #wine

80 vendemmie di Five Roses: il primo rosato imbottigliato in Italia che non conosce tempo e confini 🌹🍷

#leonedecastris1665 #storiadiunafamiglia #fiveroses #nuovaetichetta #bottigliedivinostoriche #wines #winestagram #vinostorico #vinorosato #italianwine #italianwinelovers #vinopugliese #rosèwine #rosèwinelover #pugliawine #salento #salentowine #lovepuglia #primorosato #winelover #leonedecastris #salicesalentino

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May 3

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80 vendemmie di Five Roses: il primo rosato imbottigliato in Italia che non conosce tempo e confini 🌹🍷 #leonedecastris1665 #storiadiunafamiglia #fiveroses #nuovaetichetta #bottigliedivinostoriche #wines #winestagram #vinostorico #vinorosato #italianwine #italianwinelovers #vinopugliese #rosèwine #rosèwinelover #pugliawine #salento #salentowine #lovepuglia #primorosato #winelover #leonedecastris #salicesalentino